Campaigns
without the email chain.

"Can you make it pop more" is not feedback. In the portal a brand plays your draft and leaves its note at the second it means, so you see exactly which shot, which line, which frame. On a YouTube draft the brand can mark where its sponsor segment starts and ends, too.

The notes stay with the draft they were left on, so nobody argues later about what was asked for or whether it was done. Your team sees the same thread and can answer the brand without forwarding anything to you.

On a brand deal, the version that goes live is the version the brand approved, not the one that was nearly approved in an email. Approval is a button in the portal, it's recorded with the date, and only that version is scheduled.

That protects you as much as the brand. If a brand comes back after a post is live and asks why something was in it, the approval is there.

When a post goes up it's matched to its deliverable by the brand's name and the disclosure in the caption, on whichever platform it's on. Instagram Stories are saved with their reach, views and link clicks while they're still live, because 24 hours later they're gone.

On YouTube we log where the sponsor segment starts and ends and read how many viewers stayed through it, from YouTube Analytics. It's the number a sponsor actually wants and almost never gets.

At the end of the campaign the brand gets one report: each post with its own results, each platform's totals, and the campaign added up. Views, engagement, link clicks from your tracked links, the sales the brand tells us about, and cost per 1,000 views.

You see the same report in your portal. It's the best evidence you'll have when the next brand asks what you can do for them, and it came from the platforms, not from you.