Journal · written by the people running creators' brand deals

The creators
journal.

Tips for TikTok, Instagram and YouTube creators: growing your audience, getting paid, and landing brand deals. New pieces every three days.

Latest · YouTube

How YouTube recommends videos: clicks, watch time and viewer satisfaction

Learn what YouTube's recommendation system is trying to do, which signals it reads, and how to make videos it wants to show to more people.

October 24, 2026 · 9 min read

Instagram

Instagram Reels reach: how your videos get in front of non-followers

Learn where Instagram shows Reels to people who don't follow you, which signals decide how far a Reel travels, and the habits that keep your videos eligible for recommendation.

October 24, 2026 · 10 min read

TikTok

How the TikTok For You feed picks videos: what creators can actually control

A plain explanation of how TikTok decides who sees your videos, which signals matter, and the parts of the process that are genuinely in your hands.

October 24, 2026 · 9 min read

Coming up · new pieces every three days

Tue, Oct 27TikTok hooks: how to stop the scroll in the first three seconds
Tue, Oct 27Instagram Stories that hold attention: structure and stickers that work
Tue, Oct 27YouTube thumbnails: how to earn the click without clickbait

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