Journal · Brand deals

Brand deals

Rates, pitches, contracts and usage rights: what brands pay for and how deals really work.

The first piece on this goes live soon.

Coming up · new pieces every three days

  • Tue, Oct 27TikTok hooks: how to stop the scroll in the first three seconds
  • Tue, Oct 27Instagram Stories that hold attention: structure and stickers that work
  • Tue, Oct 27YouTube thumbnails: how to earn the click without clickbait

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Everything in these articles is what we do all day, for the creators we represent.