Content
planned with you, posted on time.

Nothing is published from your accounts unless you've approved that post, its words and its time. That isn't a setting; it's how the calendar works. A post your team has planned sits waiting on you until you say yes.

If your team changes anything after you've approved it, a caption, a time, a cut, it goes back to you. Your OK was for that version at that time, and it doesn't carry over to a different one. The one exception is a LIVE, because a LIVE is you going live, not something posted for you.

The cheapest reach you'll ever get is a video you already made. When a TikTok does well, we suggest posting it as an Instagram Reel and a YouTube Short too, each with its own caption or title written for that platform, at the best time for that audience.

Each cross-post is its own item on the calendar, waiting on your approval like anything else. When it goes up, it's matched to the post it became, so you can see how the same video did on each platform.

Your team can draft hooks, captions, hashtags, titles and descriptions with AI. The examples it learns from are your own best posts on that platform, ranked by views and engagement, so the drafts sound like you on a good day rather than like everyone else.

A person reads every draft before you see it. You approve it, edit it or throw it away. Instagram captions are kept to Instagram's length and hashtag limits, and YouTube titles to YouTube's.

A sponsored YouTube description should carry its disclosure in the first line, above where YouTube cuts the text off. Chapters only show if the first starts at 0:00 and there are at least three. Only the first few hashtags appear above the title.

The description builder handles all of that: disclosure, summary, the sponsor's tracked link and code, chapters, the links from the video, your usual links, and hashtags. You read the result and approve it with the video.