TikTok
Brand deals, LIVE and Shop.

A TikTok rate starts from your account, not from a chart about everyone. We use the median views your recent videos get, so one video that took off doesn't set a price your next one can't meet, and the share of viewers who liked, commented or shared. Strong engagement moves the price up.

You set the lowest fee you'll accept when you set up, and nothing below it reaches you. The brand sees one price per deliverable; you see the full amount, our 20% and your 80% on the same deal page, before you say yes.

A LIVE mention has a date, a fee and a short brief of what the brand wants shown, the same as a video. Brands like LIVE because viewers can ask about the product while you are holding it.

If you switch LIVE recording on yourself in your portal, we log your LIVEs as they happen: viewers, likes, gifts and comments. A brand gets proof its segment ran, and you get a recap of every stream. It stays off until you turn it on, and you can turn it off whenever you like.

Gifts arrive as diamonds, so the portal shows their dollar value as an estimate and says so. Your exact payout is the one in TikTok's LIVE Center.

TikTok pays creators in more ways than brand deals: Creator Rewards on qualifying videos, commission on products sold through TikTok Shop, gifts during LIVEs and subscriptions. That money goes from TikTok straight to you and we take nothing from it.

We track it anyway, month by month, beside what brand deals paid you, so you can see which part of your TikTok is actually earning. Shop commission is shown per product with refunded orders taken off, so the figure matches what settles.

Spark Ads let a brand run your post as a paid ad from its own account with your handle on it. That reaches far more people than your post alone, so it is priced as its own line in the deal.

The contract names how many days the brand may run it. We log that window and when it ends, so a code isn't left running for months after the deal you were paid for.