Home / Earnings · Brand deals and platform payouts, side by side
A flat 20% of each brand deal, on any platform, and 80% to you within 7 days of the brand paying us, with a statement every time. Everything TikTok, Instagram and YouTube pay you directly stays yours, and is tracked next to your deal income so you see everything you make.
Flat 20%
Of brand deals, any platform
80%
Yours, of the full amount
7 days
From the brand paying
0%
Taken from platform payouts
What's included
The invoicing, chasing and paperwork around your money, done by us, visible to you.
For the deal or the bundle, and we follow it up until it's paid. You never have to ask a marketing team where your money is.
Counted from the day the brand's payment reaches us, to the account you set up in your portal.
The brand, the deal, the full amount, our 20% and what you received. Every statement lives in your portal and exports for your accountant.
A deal across TikTok, Instagram and YouTube shows what each platform's deliverables brought in, so you know where your deal money comes from.
LIVE gifts, Shop commission, Creator Rewards, subscriptions, bonuses, ad revenue, memberships and Supers, month by month, beside your deals.
A W-9 once at setup in the US and a 1099 each January for what we paid you. Outside the US it's a W-8BEN instead.
The routine
How money moves on a brand deal, every time.
We invoice the brand for the deal or bundle and follow it up until it's paid.
A flat 20% on TikTok, Instagram and YouTube deals alike, shown on the deal. You keep 80% and see the full amount.
Counted from the day the brand's payment reaches us, with a statement for the payout.
Next to everything the platforms paid you that month, so the whole picture is on one page.
Labels, not figures · our share applies to brand deals only
Brand deals
Full amount shown, our 20% apart
TikTok
LIVE gifts, Shop commission, Creator Rewards, subscriptions
Subscriptions, gifts, bonuses
YouTube
Ad revenue, memberships, Super Chat and Super Thanks
Statements
Every payout, exportable
Everything you make
One page
In detail
The parts of earnings that matter once you are inside it.
Our share of a brand deal is a flat 20%, whether it's a TikTok video, a Story set on Instagram, a YouTube integration or a bundle of all three. It's in your contract before you start and it never goes up.
Every deal shows the full amount the brand is paying, our share and yours, before you accept it. Nothing is netted off out of sight, so there's never a number on a statement you can't check against the deal.
Brands pay creators slowly when creators have to chase them. So the brand pays us: we send the invoice, follow it up and deal with the accounts team. When the payment arrives, you're paid within 7 days, with a statement showing exactly what it was for.
Because the money comes to you through us, we handle the tax paperwork that comes with that. In the US you fill in a W-9 once at setup, and each January we send a 1099 with what we paid you that year. Outside the US it's a W-8BEN. Your statements export for your accountant at any time.
Brand deals are only part of what you earn. TikTok pays LIVE gifts, Shop commission, Creator Rewards and subscriptions. Instagram pays subscriptions, gifts and bonuses. YouTube pays ad revenue, memberships and Super Chat and Super Thanks. That money goes from the platform to you, and we take nothing from it.
We track it anyway, month by month and platform by platform, next to your brand income. That's how you find out that a platform you'd written off is quietly paying your phone bill, or that a month that felt quiet wasn't.
Money is kept to the cent and split by platform the same way every time. A bundle's amount is divided between the platforms its deliverables ran on, so your TikTok, Instagram and YouTube totals add up exactly to what you were paid.
Statements export, so your accountant gets a file instead of a folder of screenshots. LIVE gift values are shown as an estimate where TikTok only reports diamonds, and labelled that way; the real figure is in TikTok's own payout screen.
Platform by platform
All of it stays yours. We track it so your earnings page is complete.
LIVE gifts, TikTok Shop commission, Creator Rewards and subscriptions. Shop commission shown per product, refunds taken off.
More about thisSubscriptions, gifts and bonuses, month by month, next to what your Reels and Stories earned from brands.
More about thisAd revenue, channel memberships and Super Chat and Super Thanks, next to your integrations and dedicated videos.
More about thisQuestions
What creators ask about getting paid.
A flat 20% of each brand deal, on TikTok, Instagram or YouTube, and you keep 80%. It's in your contract before you start, it never goes up, and you see every deal's full amount, our share and your share.
Within 7 days of the brand's payment reaching us, with a statement showing the deal, the full amount, our share and yours.
No. LIVE gifts, Shop commission, Creator Rewards, subscriptions, bonuses, ad revenue, memberships and Supers are paid by the platform to you and stay yours. We only track them so you can see everything in one place.
If you're in the US you fill in a W-9 once when you set up, and each January we send you a 1099 showing what we paid you that year. Outside the US it's a W-8BEN instead. Your statements export for your accountant.
We chase it, not you. The invoice is ours to follow up, and your 7 days start when the brand's payment arrives.
Your parent or guardian co-signs your agreement before any deal. After that you're paid the same way as everyone else: within 7 days of the brand paying, with a statement every time.
Apply as a Social creator. A flat 20% of brand deals, and your money within 7 days of the brand paying.
